Why all copywriters go to hell when they die…
It is the positioning that matters!
All Lawyers, CEOs, Beauticians, Car mechanics & Copywriters will go to hell as they lie everyday. Ok! I will be truthful, I just made it up about Lawyers, CEOs, Beauticians & Car mechanics, but regarding copywriters I am very sure.
Given below are some examples why…
1. Because a copywriter makes a normal thing sound very appealing and attractive.
This is when a normal rice packet comes with a tagline
"Now power packed with Carbohydrates"
2. Because a copywriter makes USPs out of half truths
This is when a normal rice packet comes with a tagline
"Satisfies 3 million Indians thrice a day"
3. Because a copywriter induces price hike while going for a lifestyle positioning
This is when a normal rice packet comes with a tagline
"What I eat is no more a secret" [Tiger Woods smiling picture]
4. Because a copywriter makes you spend more on products by finding alternate uses
This is when a normal rice packet comes with a tagline
"Makes good organic & environment friendly face pack"
5. Because a copywriter can make people kill each other
This is when a normal rice packet comes with a tagline
"Because warriors eat well before they kill well"
6. Because a copywriter can invent uses that cannot be proven right or wrong
This is when a normal rice packet comes with a tagline
"Having it thrice a day gives you TWICE a day"
[Picture of a couple in bed…got the idea?]
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